Search Engine Optimization
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
One of the most important factors in SEO is the use of keywords. A website that uses a large number of keywords will be more visible in a search engine and will be more likely to rank higher than a website that does not use keywords.
“Almost anything can be improved in some way.”
Define your brand: Outline or use your brand guidelines to define your brand and how it’ll come through in your online campaigns. Think about your unique selling points (USPS), brand voice, and value proposition.